A California Cannabis Brand Targets Creatives With “Strains For Brains”
Reclaim your genius with Gen!us.
Promoting itself as a premium cannabis brand “designed to unlock the creative potential in all of us,” Gen!us’ products are meant to help users cut through the noise and everyday stress that creative people battle. The company plans to collaborate with “geniuses” in various fields to show how cannabis can positively affect one’s lifestyle, and will soon be opening a flagship “cannabis boutique” on LA’s ultra trendy Melrose Avenue near Fairfax. The product line includes a mix of full-spectrum pre-rolls, vape pens, flowers, and a concentrate they’re dubbing “sauce.” The Gen!us website also features a content Journal where patrons can check out articles with collaborators and ask the Genius Team various cannabis-related questions.
Watch an interview with CEO Chris Clifford and read more about the Gen!us product line here.
With companies like Snapchat, Hulu and Tinder based in SoCal, emerging tech companies look to Los Angeles for a talent pool of creativity and innovation.