California Perfumers Are Switching from Scents to Sanitizers to Fill a Void
Keeping it clean.
- CategoryMakers + Entrepreneurs
Like toilet paper, you may have found it difficult to get your hands on alcohol-based sanitizers in this era of COVID-19. Some local fragrance creators are hand-blending natural, aromatherapeutic solutions with some of their signature scents for consumers.
According to the Los Angeles Times, one of those is Thousand Oaks-based perfumer Sarah Horowitz. She introduced a Stay Safe Sanitizing Spray ($10 for a 1-oz. bottle or a free 0.34-oz. bottle with every online order over $75, sarahhorowitz.com). The spray consists of an 80% concentrate of organic alcohol mixed with essential oils known for their antibacterial properties: clove, lemongrass, lavender maillette and patchouli.
“I think everyone is in that place of ‘What can we do to help?’” Horowitz said. “I have a fire-safe locker with 400 pounds of alcohol here in Westlake Village, since we also have a filling house for small-run perfumes that produces 15,000 to 20,000 bottles a month. The first thing I did was to make the sanitizing spray for my staff.”
Learn about other perfumers adapting to the new reality here.
The new songs “have California in their blood,” says the singer/songwriter and new mother.