How One California Cannabis Company Is Adapting to Shelter in Place
SPARC CEO Erich Pearson discusses his company’s business goals during the pandemic.
While the cannabis market is freshly blooming in many areas across the United States, its history in San Francisco and its connection to programs providing care and comfort to people suffering from HIV/AIDS is well documented. When SPARC CEO Erich Pearson moved to California in 1998 to take advantage of Prop 215’s impact, he quickly fell in with the people at Maitri Compassionate Care in San Francisco. That relationship led to Pearson helming one of the city’s first and now longest-running cannabis compassion programs. Twelve years later, the company opened its first retail location in the SOMA area of San Francisco, and since then has been dedicated to bringing only the highest quality products and services to its customers, and being a force for good in the neighborhoods and communities it calls home.
With the onset of COVID-19’s impact on local businesses, Pearson and SPARC were some of the first to develop a comprehensive action plan to continue serving their clientele. To read an interview with Pearson and see how the company is switching up its protocols in the wake of COVID-19, click here.
Let’s get cracking. (Sorry.)
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